@conference {1968771, title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology}, booktitle = {Association for Consumer Research 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle} }