@conference {1968801, title = {Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market}, booktitle = {Association for Consumer Research 2021 Conference (North America)}, year = {2021}, month = {2021}, address = {Duluth, MN}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett} }