@conference {1968821,
	title = {What{\textquoteright}s Love Got to Do with It that Technology can{\textquoteright}t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble},
	booktitle = {Association of Consumer Research},
	volume = {48},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Penaloza,Lisa and Kelleher,Carol   Mary Ellen and Barnhart,Michelle}
}