@inbook {1968846,
	title = {Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and  Firearms Studies},
	year = {2019},
	month = {2019},
	address = {New York},
	keywords = {Marketing},
	isbn = {978-1-138-90426-2},
	author = {Huff,Aimee and Barnhart,Michelle}
}