@conference {1968851,
	title = {Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market},
	booktitle = {Association for Consumer Research},
	volume = {46},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee}
}