@article {1968876, title = {Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers}, journal = {Journal of Macromarketing}, volume = {37}, year = {2017}, month = {2017}, pages = {393-408}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} }