@article {1968996,
	title = {Are you with or against us? The cognitive and emotional consequences of sponsoring a rival},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {698-707},
	keywords = {Marketing, OSU-Cascades},
	author = {Bee,Colleen and King,Jesse and Stornelli,Jason}
}