@article {1969551,
	title = {How apparel companies use social media: The case of Facebook.},
	journal = {The Research Journal of the Costume Culture},
	volume = {20},
	year = {2012},
	month = {2012},
	pages = {430-442},
	keywords = {Design Program},
	author = {Seo,Min Jeong and Burns,Leslie}
}