@article {1970021, title = {Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison}, journal = {Sustainability}, volume = {9}, year = {2017}, month = {2017}, keywords = {Design Program, Marketing}, url = {https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901}, author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien} }