@conference {1970036,
	title = {Effects pf Green Self-Identity and Gender Influences on Consumers{\textquoteright} Involvement and Patronage Intention in Eco-Apparel Consumption},
	booktitle = {Association for Consumer Research},
	year = {2017},
	month = {2017},
	address = {San Diego, California},
	keywords = {Design Program, Marketing},
	author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien}
}