@article {1970581,
	title = {Integration of value chain position and Porters (1980) competitive strategies in the market orientation conversation: An examination of upstream and downstream activities.},
	journal = {Journal of Business \& Economic Studies},
	volume = {13},
	year = {2007},
	month = {2007},
	pages = {91-106},
	keywords = {Management, Strategy \& Entrepreneurship},
	author = {Nicovich,Stefan and Dibrell,Clay and Davis,Peter S}
}