@article {1970631,
	title = {Long- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?},
	journal = {Journal of World Business},
	volume = {37},
	year = {2002},
	month = {2002},
	pages = {245-255},
	abstract = {This paper examines the differences between Eastern and Western companies regarding long- vs. short-term orientations. Utilizing Hofstede{\textquoteright}s long-term orientation index, this study scrutinizes both long- and short-term performance measurements for companies from Western Europe, Japan, and the United States. The findings suggest that Western European companies place an equally higher priority on both long- and short-term measures of performance compared to companies from Japan and the United States. Additionally, Japanese companies were postulated by the literature to employ a long-term orientation toward company performance greater than U.S. companies. However, our results do not support this statement, as U.S. and Japanese companies were not statistically significantly different.},
	keywords = {Management, Strategy \& Entrepreneurship},
	author = {Peterson ,R. L. and Dibrell,Clay and Pett,T. L.}
}