@article {1971146,
	title = {The Three R Framework: Improving e-Strategy across reach, richness and range},
	journal = {Business Horizons},
	volume = {46},
	year = {2003},
	month = {2003},
	pages = {5-14},
	keywords = {Strategy \& Entrepreneurship},
	author = {Wells,J. and Gobeli,Dave}
}