@article {1971206,
	title = {The Earnings Effects of Marketing Communications Expenditures during Recessions},
	journal = {Journal of Advertising},
	volume = {40},
	year = {2011},
	month = {2011},
	pages = {5-24},
	keywords = {Accounting},
	author = {Graham,Roger and Frankenberger,Kristina D}
}