@article {1971431,
	title = {Competing both ways: How combining Porter{\textquoteright}s low-cost and focus strategies hurts firm performance},
	journal = {Strategic Management Journal},
	volume = {forthcoming},
	year = {2021},
	month = {2021},
	keywords = {Strategy \& Entrepreneurship},
	author = {Lee,Chi-Hyon and Hoehn-Weiss,Manuela and Karim,Samina}
}