@article {1971826,
	title = {Questionable defeats and discounted victories for Likert rating scales},
	journal = {Industrial and Organizational Psychology-Perspectives on Science and Practice},
	volume = {3},
	year = {2010},
	month = {2010},
	pages = {477-480},
	keywords = {Management, OSU-Cascades},
	author = {Waples,C. J. and Weyhrauch,W. S. and Connell,A. R. and Howes,Satoris}
}