@conference {1972001,
	title = {Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups},
	booktitle = {Consumer Culture Theory 2022 Conference},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Harrold,Mycah and Borquez,Anabella Donnadieu and Huff,Aimee}
}