@conference {1972006, title = {The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada}, booktitle = {2022 Marketing \& Public Policy Conference - American Marketing Association}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} }