@article {1972036,
	title = {Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings},
	journal = {Journal of Marketing Management},
	volume = {33},
	year = {2017},
	month = {2017},
	pages = {244-271},
	abstract = {We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products {\textendash} materials, form and function {\textendash} can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.},
	keywords = {Marketing},
	author = {Wilner,Sarah J. S. and Huff,Aimee}
}