@conference {1972041,
	title = {The Pot Problem: The Role of Design in Legitimation of New Markets},
	booktitle = {American Marketing Association 2016 Winter Educators{\textquoteright} Proceedings},
	year = {2016},
	month = {2016},
	pages = {D10-11},
	keywords = {Marketing},
	author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah  J.S.}
}