@conference {1972171, title = {Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media}, booktitle = {Springer Cham}, year = {2022}, month = {2022}, pages = {105}, keywords = {BIS, Business Analytics}, isbn = {1865-1348}, author = {Kaskela,Timothy and Zhu,Bin and Sayali,Dhamapurkar} }