@article {1972281,
	title = {The Affect Heuristic in Early Judgments of Product Innovations},
	journal = {Journal of Consumer Behaviour},
	volume = {16},
	year = {2014},
	month = {2014},
	pages = {411-428},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse and Slovic,P}
}