@article {1972321,
	title = {Why Privacy Discussions about Pervasive Online Customer Profiling Should Focus on Expanding Roles of Third-Parties},
	journal = {International Journal of Private Law},
	volume = {4},
	year = {2011},
	month = {2011},
	pages = {193-229},
	address = {Interscience Enterprises, Ltd, Geneva},
	abstract = {Abstract: Network advertising associations, consumer databases, data mining services and advertising exchanges play important roles in the online behavioural advertising industry. The participation of such third-party businesses in consumer profiling and generating targeted direct marketing communications raises significant consumer privacy and data protection concerns. This article analyzes the regulatory framework s of the European Union and the United States and legal developments on this topic to assess how well consumers{\textquoteright} privacy concerns are being addressed. It then provides recommendations for regulatory reform specific to third-party involvement in the behavioural advertising industry to enhance consumers{\textquoteright} privacy and data protection.},
	keywords = {Business Law},
	url = {www.inderscience.com},
	author = {King,Nancy}
}