@article {1972546,
	title = {Transcendent Consumption Experience and Brand Community},
	journal = {Journal of the Academy of Marketing Science},
	volume = {35},
	year = {2007},
	month = {2007},
	pages = {357-368},
	keywords = {Marketing},
	author = {Schouten,John and McAlexander,Jim and Koenig,Hal}
}