@article {1972836, title = {Discovering target groups in social networking sites: An effective method for maximizing joint influential power}, journal = {Electronic Commerce Research and Applications}, volume = {11}, year = {2012}, month = {2012}, pages = {318-334}, keywords = {BIS}, author = {Xu,Kaiquan and Guo,Xitong and Li,Jiexun and Lau,Raymond Y.K. and Liao,Stephan Shaoyi} }