@article {1973326,
	title = {A Cross-Cultural Exploration of Subcultures of Consumption},
	journal = {Research in Consumer Behavior},
	volume = {9},
	year = {2000},
	month = {2000},
	pages = {47-69},
	keywords = {Marketing},
	author = {McAlexander,Jim and Fushimi,Katsu and Schouten,John}
}