@article {1973331,
	title = {Sustainable Forestry, Swedish Style, for Europe{\textquoteright}s Greening Market},
	journal = {Journal of Forestry},
	volume = {96},
	year = {1998},
	month = {1998},
	pages = {38-43},
	abstract = {Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora{\textquoteright}s are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.},
	keywords = {Marketing},
	author = {Hansen,Eric N. and Fletcher,Richard and McAlexander,Jim}
}