@article {1973346,
	title = {Yellow Pages Usage by Professionals: An Exploratory Study of Dentists},
	journal = {Health Marketing Quarterly},
	volume = {12},
	year = {1994},
	month = {1994},
	pages = {97-110},
	keywords = {Marketing},
	author = {Becker,Boris and Kaldenberg ,Dennis and McAlexander,Jim}
}