@article {1973371,
	title = {Are Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market},
	journal = {Journal of Public Policy and Marketing},
	volume = {7},
	year = {1988},
	month = {1988},
	pages = {185-202},
	keywords = {Marketing},
	author = {McAlexander,Jim and Scammon ,Debra}
}