@article {1973391,
	title = {Positioning Services for Competitive Advantage},
	journal = {Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin},
	year = {1988},
	month = {1988},
	pages = {60-65},
	keywords = {Marketing},
	author = {Schouten,John  W. and McAlexander,Jim}
}