@article {1973401,
	title = {Dual identities in social ventures: An exploratory study},
	journal = {Entrepreneurship, Theory and Practice},
	volume = {35},
	year = {2011},
	month = {2011},
	keywords = {MBA, Strategy \& Entrepreneurship},
	author = {Moss,Todd and Short,J and Payne,G and Lumpkin,G}
}