@article {1973411,
	title = {The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions},
	journal = {Journal of Product Innovation Management},
	volume = {31},
	year = {2014},
	month = {2014},
	pages = {516-534},
	keywords = {Marketing},
	author = {Kang,W. and Montoya,Mitzi}
}