@article {1973431,
	title = {Form and Function: A Matter of Perspective},
	journal = {Journal of Product Innovation Management},
	volume = {28},
	year = {2011},
	month = {2011},
	pages = {374-377},
	keywords = {Marketing},
	author = {Townsend,J. D. and Montoya,Mitzi and Calantone,R. J.}
}