@article {1973451,
	title = {Usability of Online Services: The Role of Technology Readiness and Context},
	journal = {Decision Sciences},
	volume = {38},
	year = {2007},
	month = {2007},
	pages = {277-308},
	keywords = {Marketing},
	author = {Massey,A. P. and Khatri,V. and Montoya,Mitzi}
}