@article {1973461,
	title = {Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use},
	journal = {MIS Quarterly},
	volume = {30},
	year = {2006},
	month = {2006},
	pages = {99-114},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi}
}