@article {1973486, title = {Purchasing Joins the NPD Team}, journal = {Research Technology Management: international journal of research management}, volume = {46}, year = {2003}, month = {2003}, pages = {45-51}, keywords = {Marketing}, author = {Di Benedetto,D. and Anthony,C. and Calantone,R. J. and VanAllen,E. and Montoya,Mitzi} }