@article {1973521,
	title = {De l{\textquoteright}int{\'e}gration des perspectives op{\'e}rationnelles et marketing  sur l{\textquoteright}innovation produit},
	journal = {Recherche et Applications en Marketing},
	volume = {16},
	year = {2001},
	month = {2001},
	pages = {71-97},
	keywords = {Marketing},
	author = {Tatikonda,M. V. and Montoya,Mitzi}
}