@article {1973536,
	title = {Reaping the Benefits of Innovative IT: The Long and Winding Road},
	journal = {IEEE Transactions on Engineering Management},
	volume = {48},
	year = {2001},
	month = {2001},
	pages = {348-357},
	keywords = {Marketing},
	author = {Massey ,A. P. and Montoya,Mitzi and Brown,S.}
}