@article {1973551,
	title = {Applying Performance Support Technology in the Fuzzy Front End of NPD},
	journal = {Journal of Product Innovation Management},
	volume = {17},
	year = {2000},
	month = {2000},
	pages = {143-161},
	keywords = {Marketing},
	author = {Montoya,Mitzi and O{\textquoteright}Driscoll,T.}
}