@article {1973586,
	title = {The Role of Marketing in Developing Successful New Products in South Korea And Taiwan},
	journal = {Journal of International Marketing},
	volume = {5},
	year = {1997},
	month = {1997},
	pages = {47-69},
	keywords = {Marketing},
	author = {Song,X. M. and Montoya,Mitzi and Schmidt,J. B.}
}