@article {1973756,
	title = {Concept analysis of "cross-cultural marketing:" An exploration},
	journal = {Journal of Global and Fashion Marketing},
	volume = {4},
	year = {2013},
	month = {2013},
	pages = {4-19},
	keywords = {Apparel Design, Design Program, Merchandising Management},
	author = {Mower,Jennifer and Pedersen,Elaine and Jai,T M}
}