@article {1974301,
	title = {The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes},
	journal = {Journal of Advertising},
	volume = {42},
	year = {2013},
	month = {2013},
	pages = {16-29},
	keywords = {Marketing, MBA},
	author = {Puzakova,Marina and Kwak,Hyokjin and Taylor,Charles R}
}