@article {1974311,
	title = {The Connubial Relationship between Market Orientation and Entrepreneurial Orientation},
	journal = {Journal of Marketing Theory and Practice},
	volume = {21},
	year = {2013},
	month = {2013},
	pages = {141-161},
	keywords = {Marketing, MBA},
	author = {Kwak,Hyokjin and Jaju,Anupam and Puzakova,Marina and Rocereto,Joseph F.}
}