@article {1974321,
	title = {Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia},
	journal = {International Journal of Advertising},
	volume = {29},
	year = {2010},
	month = {2010},
	pages = {727-764},
	keywords = {Marketing, MBA},
	author = {Puzakova,Marina and Kwak,Hyokjin and Larsen Andras,Trina}
}