@article {1974461, title = {Understanding the dual nature of ambivalence: Why and when ambivalence leads to good and bad outcomes}, journal = {Academy of Management Annals}, volume = {11}, year = {2017}, month = {2017}, pages = {1-40}, keywords = {Management}, author = {Rothman,N and Pratt,M and Rees,Laura and Vogus,T} }