@article {1974591, title = {How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments}, journal = {Journal of Retailing}, volume = {93}, year = {2017}, month = {2017}, pages = {266-282}, keywords = {Marketing}, url = {https://doi.org/10.1016/j.jretai.2017.03.003}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen and Nordfalt,Jens} }