@conference {1974666,
	title = {Comfort Your Customers: Trust, Assurance and Loyalty on the Internet},
	booktitle = {Karlstad University Press},
	year = {2004},
	month = {2004},
	pages = {47-55},
	keywords = {OSU-Cascades, Supply Chain},
	author = {Ribbink,Dina and van Riel,A. C.R. and Liljander,V. and Lemmink,J.}
}