@article {1982671, title = {The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market}, year = {2009}, month = {2009}, address = {Baltimore, MD}, keywords = {Marketing, MBA}, author = {Puzakova,Marina and Kwak,Hyokjin and Andras,Trina Larsen and Zinkhan,George M.} }