@conference {1984581,
	title = {Is It You or the Message: Why Do People Pass Along Micro-Blogging Messages?},
	booktitle = {The Eleventh Workshop on e-Business (WeB{\textquoteright}12)},
	year = {2012},
	month = {2012},
	address = {Orlando, Florida},
	keywords = {Accounting, BIS, Business Analytics},
	author = {Zhu,Bin and Marshall,Byron}
}