@article {1984981,
	title = {Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention},
	journal = {Journal of the Association for Consumer Research},
	year = {2022},
	month = {2022},
	pages = {17-26},
	keywords = {Marketing},
	author = {Pereira,Beatriz and Stornelli,Jason}
}